Why Colby's Data Movers Exists: Solving the Salesforce Exit Crisis

The Problem We Saw

After 20 years in the Salesforce ecosystem—from Time Warner Cable's early AS/400 migration in 2006 to architecting 10+ TB data footprints for Fortune 10 companies—I kept seeing the same pattern repeat:

Companies were trapped.

Not because Salesforce is bad. It's a phenomenal platform. But because somewhere along the journey, the relationship changed. What started as a tool for sales teams became the system of record for everything. M&A brought more orgs. Regional expansion created silos. Customizations piled up. Integrations multiplied.

And when executives asked "What would it take to leave?" or "Can we consolidate these 8 orgs?" the answer was always the same: millions of dollars, 18+ months, and catastrophic business risk.

Three Crisis Scenarios We Keep Seeing

1. The Acquisition Integration That Never Happens

You acquire a company. They have Salesforce. You have Salesforce. Different schemas. Different data models. Different business processes. The plan was always to merge the orgs "eventually."

Two years later, you're running 12 separate Salesforce instances. Finance wants consolidated pipeline reports. Sales ops is manually exporting CSVs. Compliance is asking how you track customer data across entities.

The cost of staying fragmented compounds every quarter. But the cost of consolidation looks worse.

2. The License Cost That Became Untenable

Your Salesforce spend started at $50K/year. Now it's $2.5M. You've added Sales Cloud, Service Cloud, Marketing Cloud, CPQ, Field Service, Communities, Data Cloud, Shield, and a dozen managed packages.

The CFO asks: "Are we getting $2.5M of value?"

Honest answer: maybe $800K of value. The rest is:

• Licenses for users who log in once a month
• Features purchased but never configured
• Storage for data that should've been archived 3 years ago
• Integration costs from trying to make Salesforce do things it wasn't meant to do

You want to exit. But your entire business runs on Salesforce. Where do you even start?

3. The Multi-Org Reporting Nightmare

Your company operates in EMEA, APAC, and Americas. For compliance or performance reasons, each region has its own Salesforce org. Makes sense.

Until the board asks for global pipeline metrics. Or compliance asks how you ensure a customer's data rights are respected across all three regions. Or sales leadership wants to know why the same account exists 4 times with different data.

You could build a data warehouse. $500K implementation. 9 month timeline. Latency issues. Data quality problems. And still no source of truth.

Or you could exit Salesforce entirely and start over. But that's also $2M+ and 18 months.

Why This Problem Exists

Salesforce isn't designed for exits. It's designed for expansion.

• Data export tools give you CSVs with broken relationships
• Multi-org architectures have no unified query layer
• Customizations lock you into patterns that don't exist anywhere else
• Integrations are built assuming Salesforce is forever

And consulting firms—even great ones—don't specialize in exits. They specialize in implementations and optimizations. Helping you leave isn't their business model.

What We're Building

Colby's Data Movers exists to give you control over your Salesforce data—whether you're staying, consolidating, or leaving.

Three Core Pillars

1. Exit Services
Full-spectrum exit planning and execution. We assess your org, design the migration architecture, handle the data movement, rebuild integrations, and validate everything. Our goal: make exits viable, predictable, and successful.

2. Multi-Org Sync Center
Salesforce-native application for managing data synchronization across unlimited orgs. Real-time conflict resolution, compliance logging, and observability. Stop the multi-org chaos without a data warehouse. Built following Salesforce's Well-Architected principles with custom objects for sync orchestration, Platform Events for real-time notifications, and complete audit trails via Data Trail patterns.

3. Salesforce Rescue
Emergency response for critical Salesforce incidents. Mass deletions, failed deployments, integration cascade failures, security breaches, compliance violations. Senior-level expertise responds within hours. Free initial assessment. Recovery times range from 90 minutes to a few weeks depending on complexity.

Who We Serve

We work with:

• Financial services navigating post-M&A org consolidation
• Healthcare organizations with strict data residency and compliance needs
• Enterprises evaluating strategic alternatives to Salesforce
• Multi-nationals drowning in regional org sprawl
• Companies who've realized their Salesforce spend no longer makes sense

Our Philosophy

"Your data belongs to you. Not to any platform. You should be able to move it, sync it, protect it, and if necessary, take it somewhere else—without betting the company."

We're not anti-Salesforce. I've spent 20 years building on the platform. I've seen it transform businesses. But I've also seen companies trapped by complexity, cost, and inertia.

You deserve options. You deserve control. You deserve data mobility.

What's Next

Over the coming months, we'll be sharing:

• Technical deep-dives on multi-org sync patterns
• Exit playbooks and assessment frameworks
• Case studies from real migrations (anonymized)
• Data disaster recovery stories
• Cost analyses and ROI calculators

This blog will be a resource for anyone dealing with complex Salesforce environments—whether you're staying or going.

Let's Talk

If any of the scenarios above sound familiar, we should talk.

We offer free 30-minute consultations to discuss your specific situation. No sales pitch. Just experienced architects who've seen these problems at Fortune 10 scale.